*“Demented” is how Lynne Rosetto Kasper on NPR described our campaign for Wide-Eye Caffeinated Schnapps from the parent of Corona Beer and other spirits. This product was successfully launched last fall in 14 markets across the country and quickly shot to the #3 bar mixed shot in five DMAs.
Actually Ms. Kasper (whom we know and love) was referring to the product itself instead of our campaign, but we’re not splitting hairs. The advocates came on fast, lines extended at bar and shows, and Wide Eye rocked.
AB developed every facet of this campaign–from the logo to the packaging and broadcast–oh, and we also took a firm hand in dressing the supermodels and drove the Hummers (got a HUGE deal) for the on-premise work. That would be while our sober minded design staff poured their souls into the online/social and award-winning broadcast strategy depicted here.