Archetypes

 

7-types-brand-advocates-infographic

While this list of brand advocate archetypes is by no means definitive, this slightly cheesy chart (courtesy of Forbes Magazine) is useful to help you think through the types of “talkers” you want to reach along the conversation prism. Your brand and content should be good enough to get these people excited (however you depict them), in addition to the usual media suspects.

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