While the science is still young on the subject, the IE3 and others (including Brian Solis) have used this term “conversation prism,” with an accompanying visual to map the media space of today. The very complexity of this prism–or paradigm if you will–requires clarity of message and thought to literally “spin it” to your advantage. We suggest you download this page and use it before engaging with ABdenver or any other agency that works within content marketing and advertising space.